JUAN CARLOS GORDILLO
DENIM DESIGNER -UPCYCLING
My name is Juan Carlos Gordillo. I am an independent designer of Guatemalan origin, who designs for the individuality of those who acquire my creations.
As a designer I like to experiment and explore shapes, ideas and patterns. And as you can see, my passion and my DNA as a designer is connected to the Denim Culture. That's why the industry calls me a "Denim Designer".
Personally, I try not to follow trends. I prefer to imbue my designs with my passion for "Western Culture" and "Spanish Andalusian Folklore" - combined with influences from my Latin roots.
One of the pillars of my design philosophy is my commitment to "ETHICAL FASHION". In each of my garments I practice "Upcycling" of fabrics, giving a second life to already discarded materials. And when I use new fabrics, I make sure they are organic and biodegradable. Or I try to make them ethically manufactured. I do this because I believe we have no choice if we want to ensure the long-term health of our planet.
In the fashion industry, I have long advocated for moral and ethical standards aimed at reducing the environmental impact of clothing production. For these measures to have a real impact, transparency is essential. And HONESTY must be central to the way we think about creating new garments and not just a marketing strategy - Green Wash.
I believe each of us should commit to small actions to conserve our natural resources, including the most precious resource - WATER.
I hope that together we can make changes to support a more sustainable lifestyle, for the sake of our planet.
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JUAN CARLOS GORDILLO
I have participated four times in MQ Vienna Fashion Week. I have also collaborated and worked with prestigious companies such as LENZING - TENCEL™, OFFICINA+39, TEJIDOS ROYO and TONELLO. Was invited to the WHITE STREET MARKET 2020 in Milan by CITTADELLARTE - FONDAZIONE PISTOLETTO, Biella, Italy. Berlin Fashion Week. My creations have attracted the attention of several fashion magazines such as: SMODA - El País España. VOGUE Business Talent, VOGUE - Ale mania, THE SPIN OFF Magazine, L'OFFICIEL - Ukraine, GRAZIA - Slovenia, FABUK Magazine - London, InCompany By Attire - Romania, KS Magazine - Mexico, METROPOLE Magazine - Vienna, etc.
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